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Nordic Fiction with a hint of Noir and Romance

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German Literary Critic Reviews IKEA Catalogue

September 13, 2015 by Helena Halme 2 Comments

I just had to share this with you. The new IKEA catalogue is out and is reviewed by a German literary critic. This shows what brilliant PR people those cunning Swedes are. I’m almost jealous. (Very, actually).

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Comments

  1. Hilary Melton-Butcher says

    September 13, 2015 at 3:55 pm

    Hi Helena – thanks for posting .. I'd have missed this completely. What a brilliant ad – couldn't agree more … and what a great way to talk about novel writing. Great fun to read … and now I want to see a new Ikea catalogue! Loved the definitions of happiness too …

    Cheers Hilary

    Reply
  2. Helena Halme says

    September 13, 2015 at 3:57 pm

    Hilary, me too, my first thought was, 'Oh, I need to get the new catalogue.' Even though I need absolutely nothing from IKEA!

    Reply

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